State of Influencer Marketing Report 2022

he State of Influencer Marketing Report 2022Our lives have dramatically changed in the last two years. We live in a dynamic and evolving society, but it’s evident that social media remains at the centre of how we connect with each other and with brands.

Influencer Marketing Trends of 2021

  • Social Commerce: Leveraging Influencers To Drive Sales
  • FinTok: TikTok Influencers Giving Financial Advice
  • Conscious Messaging: Gender Neutrality and Influencer Marketing
  • Multi-Influencer Campaigns: Inclusivity and Diversity

Source: State of Influencer Marketing Report 2022