As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people.
Social selling includes channels such as:
- Websites (e-commerce)
- Chatbots
- Data analytics
- A Customer Relationship Management system
- Automation
- Online presentations or webinars
- Sales intelligence
Source: Your 2023 Guide to Social Selling | Digital Marketing Institute