Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.The issue: The company saw engagement levels drop as the pandemic stifled travel plans. As a result, it wanted to improve the ease of CX and increase touchpoints in a time of low engagement.
Source: A case study of AI Implementation in CX – Insider Intelligence Trends, Forecasts & Statistics